What social media does well
Facebook and Instagram are excellent at staying visible to people who already know you: posting recent jobs, announcing holiday hours, collecting recommendations in local groups. For photogenic trades they double as a live portfolio. None of that should stop — a website replaces none of it.
Where a page-only presence loses customers
Most new customers do not start on Facebook — they start on Google, searching for the service they need. Social profiles rank poorly and show little to non-logged-in visitors, so to much of Google you barely exist. And the customers who do land on your page meet an infinite scroll instead of answers: prices are in the comments somewhere, the service list is a pinned post from 2023, and the way to contact you is a DM that gets answered between jobs.
There is also a blunter risk: the page is not yours. Accounts get locked, hacked and suspended by algorithms with no phone number to call. Businesses that lose a decade-old page lose their reviews, their audience and their main marketing channel in one morning.
What even a simple website adds
A five-page website answers a new customer's questions in one visit — what you do, where you work, what it costs, why you can be trusted, how to get in touch — and it can rank for the searches people actually make. It is also an asset you own outright, with your social profiles linked from it rather than standing in for it.
The practical setup for most local businesses is a website as home base, a Google Business Profile collecting reviews, and social media doing what it does best on top. If getting the website built is the blocker, that is exactly the problem our free build exists to remove.