Keep it short and recognisable

Your business name is usually the best starting point. If that is unavailable, a location or clear service word can work well. Avoid strings of keywords, awkward hyphens and unusual spellings.

Choose an appropriate ending

.co.uk is familiar and credible for a UK-focused business. .com is also a strong option, particularly if you may work internationally. Other endings can work, but clarity matters more than novelty.

Keep ownership in your name

Your domain is a business asset. Register it through an account you control, keep the contact details current and enable automatic renewal. A web provider can help configure it without owning it for you.

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